I came across the site Free Rice today, courtesy of Seth Godin’s blog. It is an ultra-simple, fast-paced vocabulary quiz. The twist is that for every correct answer you give, the advertisers donate 10 grains of rice on your behalf to the United Nations World Food Program. You don’t even have to register. If you like words at all, you will love this site.
We’re seeing an extraordinary escalation right now of philanthropic programs of every size and variety (read Bill Clinton’s book Giving for hundreds of anecdotes). Free Rice is a new and welcome twist that builds giving into everyday fun. I love its cleverness and I hope it will become a Facebook app.